high quality customer centric Database is priceless
- Facts, figures and critical data about your present
customer – their profiles and buying
patterns etc help you to better target your prospective
customers. Based on your current customer database,
you can make sound business decisions and take focused
actions towards marketing and promoting your business
in the future.
To get a 360 degree view of your
current customers and your overall business growth,
and for successfully running Customer Relationship
Management (CRM) systems, you must have a good, reliable
and complete customer database that reflects all
essential customer data such as who are your customers
and when, why and how they buy etc.
Management System is a superior
quality system or software that is designed to intelligently
manage a Customer Database and run a plethora of
operations on the stored data for various purposes.
It allows a business to keep track of their current
and most recent customer activity (frequency, amount
spent, etc.) and track prospect customer activity
DataPilot is one such customer
or prospect database management system developed
to design a relational database structure that
allows for maximum flexibility and data tracking
meeting customer or prospect marketing needs.